The Best

On my way to the suburbs to see Richie fight, I began to notice the ads on bus-stop shelters. I then started to make comparisons of the ads in Chicago to the ones in the suburbs. I made the comparisons because there is an ad in these shelters of the city that comes up just about anywhere that I never saw in the suburbs. The ad is billboard size and this is basically it                                                            

                                 

                                   

I identify with the guy in the ad because he looks like me. Additionally many other man in the city probably also identify with him because it is a common profile. The ad because it uses a close-up of him biting into a huge sandwich sends mix messages of gluttony. ‘If it does not send mix messages of such, I do not what does’.

The ads in the suburbs for the most part (about 90% of what I saw), were in the order of investment, charity, or theological ads. Such as this;

                                          

                                        

                         

Therefore while identifying with the “HE FOUND THE BEST” ad because I do love food, and because I also have found things in life, that can be called the ‘best’. I can’t overlook what also comes along the way of fitting the profile. Fitting this profile brings stereotypes, misconceptions, envy and even serious disorder such as diabetes.

I know that advertisement is a concept based on profit, and that in order to communicate it must reach a target audience. Nevertheless I wonder if people in the suburbs also feel uncomfortable when they see people/ideas that represent them in ads appearing along the way; As nothing more than a holy relic, or a fat balding guy? 

            I can’t make up my mind if this is good advertisement or not because it is clever. And one lifestyle is no better than the other, I do not think I would be good at charity, or church going, or investment. And when I devoured a sandwich (which I do, and that many other city dwellers do too, (if advertisement is correct according to bus-stop shelters)). I do not do it without wary. Therefore do people that live with more conservative lifestyles, live it with wary? Do perpetuation and/or assumptions in advertisement generate goodwill or not?

I really support the idea that underrepresented people; ideas, places, etc. need to find a place or niche in media. But does extremes in media play a role in it? So I wonder whom is this advertisement about rebuilding dreams or heroes speak to in the suburbs? Would this advertisement (‘every so often’) serve a better purpose in the city? Would showing a fat balding man eating a huge sandwich about a TV show serve a better purpose within a more conservative environment, (‘every so often’)?  Yes it would  .

Extremes are unnecessary, too much of anything is an obvious for anyone. Lighten up people that use media to generate more business;    'You will not be under-representing one or the other, nor losing business'    if once in awhile you threw a few of those HEROES/DREAMS ads along our city, or likewise a FATTY in the suburbs.